Blog posts, newsletters, Tweets – more now than ever, the world’s need for words is insatiable. But as much as a potential client may be an expert in their field, the chances of them having the time to write all their own content and a flair for words is slim.
This is where you come in.
But what, exactly, are you going to write about?
First things first: consider your experience, hobbies and interests. Make a list of everything you could write about with some level of authority, remembering you by no means need to be an expert – you just need a little more knowledge than your average Josephine.
How’s that creative writing degree working out? I feel your pain – we all need muggle jobs. Why not get your money’s worth and share that thirty grand’s worth of knowledge with your fellow writers? Approach a creative writing blog in order to show and tell it all!
Speaking of muggle jobs, you picked up a fair amount of info as a classroom assistant on that animal care course. Not the best job for someone who’s allergic to animals, though. Could the info make its way onto a website geared towards pet owners?
Hmm. What else? Thinking about it, you did develop some solid DIY skills after that AR*EHOLE left you. Shelving, skirting boards, window film…you got this, dude. Apart from the bathroom doorknob. Currently writing from the toilet – send help.
Speaking of your AR*EHOLE ex, you came into contact with a lot of wedding suppliers whilst organising that wedding which never happened. Couture designers. Photographers. Ice sculptors. Sure, you didn’t have the knowledge to keep the relationship together, but you’re always willing to learn. With your new hairless cat-boyfriend. Did you know 50% of marriages end in divorce?
Now you’ve honed in on some topics, you need samples. Writing within your niche, knock up a selection that will showcase the depth and range of your abilities. If your work is solid, it won’t matter to potential clients whether it’s been published. Don’t forget to tell potential clients about any previous experience that will convince them you’re able to write about your niche with authority.
The way you market yourself is key. For the sake of this point, I, the potential client, plan human-cat weddings for a living. Which unknown writer will I be more inclined to hire: the one that markets themselves as ‘a writer with experience producing copy on a range of different topics’, or the one who markets themselves as ‘a writer specialising in cat weddings’? You get my point.
Above all, choose a niche that excites you. Whether you’re writing a step by step guide on how to put up a shelving or about the fact that this season, a fishtail gown is the only style your cat-fiancé will want to marry you in, the passion will shine through in your words – and that, feline lovers and divorcees-to-be, is what will get you noticed.
Lowri is a freelance writer and burlesque performer based on the Isle of Anglesey. Although sometimes she gets to write about exciting topics like designer children’s wear (FORTY QUID FOR A HAT?!), more often than not it’s DIY – not to brag, but she has become quite the expert on Combi boilers and laminate flooring.
You can follow Lowri on her personal blog here.